You know that was funny, the only reason that chrome
hearts tank top website picked up my engagement, is that I put up a post the night before but I didn’t mean to put it up. I accidentally clicked publish instead of preview, and so the only reason I took it down is because I wasn’t finished writing it yet. And then I woke up the next morning and I was like ‘Why did I just justify my getting engaged? I’m not going to put it back up.’ And then this website was like ‘Man Repeller the idiot, acts like an idiot.’ And I was like ‘Oh my god. You guys are trolls!’WHEN Westfield commissioned five bloggers to document its new spring-summer collections, the shopping centre giant was hoping to gain a share of the excitement around fashion on the internet.
McKessar photographed blokes at Bondi Beach wearing wetsuits with suit jackets, Spencer was shot by her father in a forest outside chrome hearts eyeglasses Boston in the US and Fabb also went to Bondi Beach to capture people on the promenade there.
"We've seen our fashion lovers getting information from a whole range of new sources that didn't exist in the past, so we see this as a crucial part of the future," Westfield's director of marketing, John Batistich, said.
But even he had no idea of the future online traffic that would result.
Blogger Alexandra Spencer received 2411 likes when she posted a sneak peak of her shoot for Westfield on her 4th and Bleeker blog, then 220 likes within 11 minutes when she posted a link to her blog on Instagram on Monday.
"It's about recognising the power of the blogger and creating more ways for our shoppers to get inspiration and information about shopping," Batistich said.
Five years ago, a corporate such as Westfield might have baulked at relinquishing part of its image to an unknown online army, but working with internet contributors is now an integral part of its fashion chrome
hearts eyewear retail strategy.
Claire Fabb of Style By Yellow Button, Front Row Suit's Liam McKessar and Spencer are among the bloggers who have been recruited by the shopping centre to showcase its new fashions in videos and stills photography online.
